The flower crops grown on the lands of the Grasse region (Pays de Grasse) are an integral part of our heritage. These are the flowers, with inimitable qualities so expertly enhanced by master perfumers, that wrote our history, sculpted our landscapes, and furthered the economic growth of Grasse and the perfume industry.
Our flowers have inspired the greatest perfume designers.
Today, we in the Association take pride in the partnerships we have with leading brands and processors. Our crops inspire the most prestigious perfume creations.
The variety we grow is Jasmine Grandiflorum, “large-flowered” jasmine. To preserve all its qualities, we pick it only at dawn, from July to October.
Or the “rose of one hundred petals.” Emblematic of the Pays de Grasse, this rose is endowed with an exceptional fragrance. The precious bloom is fragile: If not picked on the day it opens, it is unusable. It is thus gathered every day of the month during which it blooms, May, hence its other name, the May Rose. The olfactory note of the Centifolia rose is of unmatched subtlety, with floral notes, naturally, but also honeyed notes.
This bloom is found on our renowned bitter or Seville orange trees. It has an original note that is deliciously spicy and bitter. Springtime is when it blooms and when we harvest it by hand. The fruit and branches of the bitter orange tree are also used in perfumery.
Tuberose blooms in the summertime, rising from the bulbs we plant each spring. The notes are heady and sweet.
Only the leaf of the violet is used in perfumery. We harvest it twice a year, in May and August. The note of this plant is green and peppery.
The proudest of our flowers, Madonna Lily blooms along a tall flower stalk. The beauty of its large, pure-white flowers is matched only by its scent. Every June sees a riot of blooms. The note of this flower has a sweet, sensual, white flower character.
This flower’s odoriferous principles (irones) are concentrated in the rhizome, which is harvested between August and September after at least three years in the ground and just after a rainstorm, which loosens the earth around it. If the rhizome is cut and dried, it produces what is called “black iris.” If it is scraped to remove the outer skin before being dried, the result is “white iris.” Drying is done on racks left in the sun. The rhizomes should then be kept dry in silos for two to three years before distillation. The note has a delicate violet-like character, powdery and slightly woody.
The pelargonium family is quite large and rich with olfactory notes.
The most widely used in modern perfumery is Perlargonium graveolens, with a lemony, peppery rose note.
We also provide the perfume industry with “wild” perfume plants, such as mimosa, narcissus, broom, and lavender, and the cosmetics industry with aromatic and medicinal plants that are the queens of the hills of Grasse : thyme, savory, mother-of-thyme, juniper, and boxwood. These sought-after plants are gathered in organized pickings.
Lastly, we reserve a portion of our lands for research and development contracts, providing a platform for planting experiments. Set between the sea and the mountains, and partially within the Parc Naturel Régional des Préalpes d’Azur, our farms have a wealth of exceptional biodiversity conducive to hosting research and development programs for rare, exclusive, niche productions.
Rediscover the soul of perfume plants and the authenticity of the floral crops grown on the extraordinary lands of the Pays de Grasse!